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Why Smart People Make Bad Food Choices

August 17 @ 7:00 pm

Jack Bobo (author of Why Smart People Make Bad Food Choices) will virtually join Barbara’s Bookstore to speak with David West Reynolds.

Event Details:

Jack Bobo is the CEO of Futurity, a food foresight company that explores emerging food trends and consumer behaviors in an ever more complex world to improve the health of people and the planet.

Jack previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. In 2015, he was named by Scientific American one of the 100 most influential people in biotechnology. Prior to joining Intrexon Jack worked at the US Department of State for thirteen years as a senior adviser on global food policy. Jack is an accomplished communicator, having delivered more than 500 speeches in 60 countries on the future of food and consumer behavior.


David West Reynolds, moderator

#1 New York Times best-selling Star Wars and NASA author, brand strategist and life coach, archaeologist, motivational and keynote speaker, entrepreneur

Why Smart People Make Bad Food Choices

The Invisible Influences that Guide Our Thinking

Learn to eat better. Jack Bobo reveals how the psychology of food has been invisibly controlling us all along, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Behavioral science is changing the way we think about food and showing us how to develop healthy meal plans and deliver more balanced diets.

Apply behavioral science to your diet plan. A balanced diet creates a healthy lifestyle routine and better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of hidden influences and mental shortcuts our minds use to process information and how they often prevent us from healthy eating habits.

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