Paula Rizzo, author of Listful Living, has written a new LinkedIn post on to connect and network with people while sharing your passion in life, take a look.
How to Make People Care About What You Do
Have you ever been talking to someone at a party or event and you get onto a topic that they are clearly really passionate about? Even though it might not be your cup of tea, their enthusiasm for it becomes kind of infectious. Talking about someone’s passion or interest can really help you connect with them.
You might also have been at a networking mixer listening to someone talk about a project or side gig and have the opposite experience. While their heart might be in the right place, they just keep talking and talking — and you keep losing interest!
I spoke with Joy Chudacoff, business success and lifestyle design expert, on her podcast “She’s Got Moxie” about how to get the media interested in your pitch.
Having a good idea or being well educated in your subject is a great starting point. But in and of itself, that is not enough to make you stand out from the crowd.
We talked in depth about the many issues that you might face when pitching yourself to the media. I was a TV producer for almost 20 years, so I know these issues well.
Plus – I give a bunch of tips about how to be more productive! You can check it out here.
Here are three key tidbits from our conversation.
1. It’s never too early to get yourself out there.
When I started my blog, ListProducer.com, I knew I had to get myself out there in the media. This was before I wrote my two books, Listful Thinking and Listful Living! I started pitching the media right away. Sharing your knowledge is a public service, so don’t be self-conscious about pitching!
2. Think about the audience.
It doesn’t matter what you think is important or interesting. You need to know what the audience of the TV station or magazine or podcast you’re pitching is interested in.
Watch or read past segments to see what angles have been successful. Then think about how you can align your knowledge with that audience’s area of interest.
3. Hook them!
I used to get hundreds of pitches as a TV producer — and the ones that got my attention were the ones that were different. You don’t want to mislead anyone, of course, but think about what will set you apart from other experts pitching the same things.
Get that hook in the subject line of your email. Think of your subject as a headline — otherwise it probably won’t even get opened.
We also talked about:
- The moment your business is ready for a media strategy
- How to secure a guest spot on your morning news channel
- The “hook, twist, and takeaway” – 3 things you really need to know when making your pitch
- The most important element when making a pitch to snag a TV appearance
- Why video is key
- My best ACTION STEP
- List-making techniques that help you be the most productive!
- Why you should make a DONE LIST – the opposite of a to-do list!