How to Smash the Patriarchy

Ameé Quiriconi (author of The Fearless Woman’s Guide to Starting a Business) offers feminist business practices in this episode.

Episode Description

Businesses can be effective, profitable, AND feminist–all at the same time. It’s true! But the great majority of our business development tools (as they exist now) reinforce masculine models of thinking and patriarchal operating by design.

If you want to smash the patriarchy and, instead, opt-in to feminist business practices, this episode is for you!

Building a business, as a feminist, means that you get to create your own economic destiny built on principles that you think are fair, humanistic, and sustainable. Some examples include*:

  • Build and grow a business based on your personal and political values
  • Wholeheartedly believe in community over competition and strive to lift others while you climb
  • Understand that you are not your business and it does NOT define your worth
  • Honor your intuition and refer to it as your most trusted business advisor
  • Create your own definition of success that isn’t tied to productivity or the number of zeros in your income, it’s instead based on your happiness and life goals

(*These examples all come from The Feminist Agenda by Rachel Wynn)

Are you ready to smash the patriarchy with us?!

Our incredible panel today includes:

1) Through her work in the fields of psychology and self-improvement, Amée Quiriconi brings a thought-provoking harmony of practical strategies together with the underlying drives that affect women and their business success. Her second book, The Fearless Woman’s Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic, and Unstoppable Entrepreneur, is her firm step forward towards helping other women learn how to unlock their real, life-changing potential.

2) Melanie Childers is a Master Coach for feminist entrepreneurs who are committed to changing the world for women. She helps women disrupt their internalized patriarchy so they can scale successful businesses that support themselves and their communities without burning out.

3) Rachel Wynn is a multi-passionate creative entrepreneur and founder of both Starlight Social, a digital marketing company, and Feminist Founder, where she coaches feminist entrepreneurs on the topics of setting and maintaining client boundaries, the importance of delegation, invisible labor in the home, and much more! She currently lives in a co-op near Malcolm X Park with her partner, David, and dog-child Rufus on unceded Piscataway native land in Washington, DC.

What you’ll learn in this episode:

  • What the word feminist means in 2021
  • The difference between emotional labor and invisible labor, and how this impacts women
  • How to ensure the division of household labor is equitable between you and your partner
  • Why rest is an act of defiance against the patriarchy
  • How conscious capitalism and feminism can co-exist
  • Practical tips on how to build a team in an equitable, inclusive way

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Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

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Links + Resources Mentioned in this Episode:

More Ways to Enjoy Success with Soul


The Fearless Woman’s Guide to Starting a Business

What Every Woman Needs to Know to be a Courageous, Authentic and Unstoppable Entrepreneur

Learn what type of new business you want to lead. Through a combination of data, neuroscience, true stories, humor, and the type of frankness that you would expect from your best girlfriend, this book helps you determine the real reasons and motivations behind starting a business―and then dares you to dream big about what being the head of a woman-owned business can do for you.

Find real tools for real women in business. When creating a start-up, it can be difficult to stay the course―to choose yourself and stay motivated on the hardest days. Ameé Quiriconi, author and entrepreneur behind the One Broken Mom podcast, has your back.

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