MarketingProfs Today

Melina Palmer (author of What Your Customer Wants and Can’t Tell You) drops some business wisdom on this email blast.

ūüďč Table of Contents

1. Four Tactics to Refresh Your 2021 Email Marketing Strategy

2.¬†What Your Customer Wants (But Can’t Tell You): Author Melina Palmer on Marketing Smarts

3. Modern Marketing: Innovation, Purpose & Growth sponsored webinar

4. What Marketers Need to Know About Clubhouse

5. How to Build a Standout Brand MarketingProfs Master ClassScroll down for more, including industry news, community goings-on, and other useful resources.

MarketingProfs article

Four Tactics to Refresh Your 2021 Email Marketing Strategy

More isn’t always better with your email marketing strategy. The pandemic caused many marketers to follow a mass messaging approach in 2020, but prospects aren’t likely to respond to that tactic in 2021. Here are¬†four tactics to use now.¬†¬Ľ

podcast

What Your Customer Wants (But Can’t Tell You): Author Melina Palmer on Marketing Smarts

Behavioral economics expert and author Melina Palmer shares insights from her new book, What Your Customer Wants and Can’t Tell You, and explains how you can use science to improve your marketing results.¬†Read more and listen in on this fascinating conversation.¬†¬Ľ

sponsored webinar

Modern Marketing: Innovation, Purpose & Growth

The massive shift in customer-brand relationships has accelerated in the past 14 months. Can your marketing strategy meet customers’ evolving expectations of brands? Help futureproof your brand‚ÄĒand job. Join this Reuters Events webinar on June 8, 11 AM Eastern.¬†Register now (it’s free!).¬†¬Ľ

infographic

What Marketers Need to Know About Clubhouse

Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how does it work?¬†Check out the infographic.¬†¬Ľ


How to Build a Standout Brand
MarketingProfs Master Class
Learn the seven dynamics of standout brand building and how to utilize them to create a stand out experience online and off in our next Master Class, launching July 13.

Get your ticket.


Afoot in the Neighborhood

MarketingProfs community goings-on

Our just-launched MarketingProfs Master Class consists of 13 bite-sized lessons to help you develop the financial acumen and measurement skills that you need to make smarter marketing decisions, impress your CFO and management team, and prove your value. Check it out!

How about helping out your friends and colleagues?¬†Just¬†let them know¬†that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box),¬†and check out what’s in it for you!

Are you a MarketingProfs PRO member‚ÄĒbut not a member of our¬†PRO Facebook group?¬†Don’t wait… head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of¬†The PRO Show¬†with Ann Handley and Kerry O’Shea Gorgone!

A new MarketingProfs Master Class, just announced:¬†“How to Build a Standout Brand.” To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today’s distracted world.

A series of three MarketingProfs e-books and guides¬†can help with three of today’s key marketing responsibilities:¬†Positioning¬†|¬†Customer Experience (CX)¬†| and¬†Demand Generation. Check out all three for tips and advice to improve Marketing’s performance and contribution to your business’s bottom line.

We’ve launched¬†a suite of B2B consulting and content services‚ÄĒcalled¬†MarketingProfs DNA¬†(Defensible Net Advantage)‚ÄĒaligned with core marketing disciplines:¬†positioning & messaging¬†|¬†customer experience¬†| and¬†demand generation. They’re especially designed for marketers who have strategic work to do but don’t have the time or team to ensure success. See¬†how MarketingProfs can help.

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News You Can Use

Updates from around the industry

ActionIQ Partners With Neustar to Power Identity Resolution, Data Enrichment, and Omnichannel Activation Business Wire

Cint Acquires GapFish, Offering Access to Premium Quality Audiences in the DACH Region NEWS

MeritB2B Announces Promotion of Karie Burt to Chief Data and Privacy Officer MarTech

Songtradr Acquires Global Creative Music Agency MassiveMusic The Street

Relequint Announces Cara Posey as New SVP of Growth Strategy Yahoo Finance

BigCommerce Launches B2B Edition to Help B2B Enterprise Merchants Enhance Sales Operations Business Wire


What Your Customer Wants and Can’t Tell You

Unlocking Consumer Decisions with the Science of Behavioral Economics

Behavioral economics is the future of brands and businessesWhat Your Customer Wants (And Can‚Äôt Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. When reading this book, you will learn how real businesses and business professionals use science to make their companies better. Author Melina Palmer is a business owner, consultant, and behavioral economics expert. She puts into words how leaders- like you- can utilize the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.