For Immediate Release
Contact: Pat Rose
Mango and White Star Announce Co-Publishing Venture
Leading Independent Book Publishers Form Global Partnership
(Miami, FL, October 22, 2021)— Mango Publishing Group, one of the fastest growing independent publishers in the U.S., has announced a co-publishing agreement with Italy’s White Star, a leading publisher of children’s and illustrated books. Under the agreement, Mango Publishing Group will acquire the exclusive rights to publish a selection of books in English owned by White Star and White Star will acquire the same exclusive rights from Mango Publishing Group to translate and sell a selection of books in Italian, German, and French.
The venture will launch next year with twelve titles, including White Star’s Beginner’s Guide to Photography by the famous Italian photographers Iago Corazza and two bestselling children’s books, My First Book of Mindfulness, and 100% Baby Animals, with evocative illustrations that depict real-sized baby animals. Both books have been sold in more than 15 languages. Mango’s titles will include FlavCity’s 5 Ingredient Meals, Dino Dana: Dino Field Guide by Canadian Dino Dana TV show creator J.J. Johnson, and The Basics of Bitcoins, all strong backlist Mango books.
Mango Publishing Group, one of the first book publishers to establish a predictive and sales analytics teams in 2016, will also leverage this data science expertise across a number of White Star Publishers’ titles to increase discoverability and sales.
“We think our partnership with White Star will quickly demonstrate the advantages of breaking down borders in publishing, resulting in better outcomes for both publishers,” said Mango Publishing Group CEO Chris McKenney. “As independent publishers it’s important for us to work together to go after big publishing opportunities, share best practices and expand our international reach.”
“We are excited about the potential for this partnership,” said White Star CEO Andrea Pasquino. “Sharing our international and co-editioning expertise with Mango’s innovative approach in predictive and sales analytics will boost our ability to reach on-line consumer’s demand on a wider and global scale.”
About Mango Publishing Group
Mango Publishing Group™ is an independent book publisher. The company publishes high-quality nonfiction books from distinct voices that inspire, educate and support readers around the world. While its roots are in Miami, FL, Mango’s team is spread around the world and their approach to publishing is highly international. The indie publisher is proud of its forward-thinking ambition, diversity and openness, and its strong emphasis on technology and innovation. Mango continues to expand its efforts toward eco-friendly publishing by using vegetable-based inks, printing on FSC paper and ensuring ethical and non-wasteful sourcing.
About White Star
White Star Publishers was founded in 1984. In just a few years, it became one of the most renowned publishing houses in illustrated books on both the national and global scales. Today it boasts a catalogue of more than 900 titles for both children and adults, with more than 100 new publications per year. Books are published in a variety of languages and distributed directly in six countries (Italy, France, Germany, the United Kingdom, the United States & Canada) and in co-editions in more than 50 languages. Currently, White Star works in the English market under the brand White Star Publishers. In the United States it works with Sterling Publishing Co., Inc. for its distribution in book and specialty shops.