Scott Miller, author of the upcoming Marketing Mess to Brand Success, was recently featured on Newsweek’s YouTube channel, watch the video here.
Marketing Mess to Brand Success
30 Challenges to Transform Your Organization’s Brand
One man’s mistake is another man’s lesson. Don’t let Scott Miller’s success story fool you. He has made and learned from many mistakes in his career. Featuring thirty chapters with challenges like “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of horrifying mistakes, missteps, and lessons learned. Whether you’re starting a new company, figuring out the best brand strategy for a niche market, or trying to land your first job as a brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.