Striking the Right Chord: Finding Harmony Between BeSci and Business Objectives

Melina Palmer (author of What Your Customer Wants and Can’t Tell You) talks her passion of BeSci with Our Best Behavior podcast.

Special guest, Melina Palmer (Host of The Brainy Business Podcast, Author, Inc.com Columnist, and Instructor at Texas A&M) discusses how she found her love of BeSci, her new book (“What your Customer Wants and Can’t Tell You”), and the ways applying Behavioral Economics will take your insights and your business to new heights.

Podcast hosted by Matt Salem (Vice President, Client Development)


What Your Customer Wants and Can’t Tell You

Unlocking Consumer Decisions with the Science of Behavioral Economics

Behavioral economics is the future of brands and businessesWhat Your Customer Wants (And Can’t Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. When reading this book, you will learn how real businesses and business professionals use science to make their companies better. Author Melina Palmer is a business owner, consultant, and behavioral economics expert. She puts into words how leaders- like you- can utilize the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.