Melina Palmer (author of What Your Consumers Want and Can't Tell You) describes the concept of 'behavioural baking' and her favourite behavioural biases.
Watch the Youtube replay of Melina Palmer expanding on what can you expect when you read her upcoming book, What Your Customer Wants and Can't Tell You.
Melina Palmer (author of upcoming What Your Customer Wants and Can't Tell You) centers her latest The Brainy Business podcast episode on traditional Disney.
