The Science Behind Why We Eat What We Eat

Jack Bobo (author of Why Smart People Make Bad Food Choices) talks about the relationship between food and brain.

Jack Bobo is the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food. Recognized by Scientific American in 2015 as one of the 100 most influential people in biotechnology, Jack is a global thought leader who has delivered more than 500 speeches in 50 countries.

His new book is called “Why Smart People Make Bad Food Choices.”

Key Topics:

– The way our brain is biased against our efforts

– Why we can’t just agree to disagree

– How we have less trust in authority figures about our health

– Confirmation bias in excess of information available today

– Why people fear certain food over others

– The “naturalness” bias

– Why healthy food doesn’t taste good

– The history of supersizing and unit bias

– The “clean your plate” method and how it works against us

– How our minds can trick us with what we’re eating, and the study that confirms it

– Mental fatigue and decision fatigue in eating and grocery shopping

– Solutions to change the way we think about our choices

– Reshaping personal food space

Jack’s book is available now, and you can learn more about his work at

This episode is sponsored by Talkspace. Get $100 off your first month with Talkspace when you use the code sparkingwholeness.

Why Smart People Make Bad Food Choices

The Invisible Influences that Guide Our Thinking

Learn to eat better. Jack Bobo reveals how the psychology of food has been invisibly controlling us all along, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Behavioral science is changing the way we think about food and showing us how to develop healthy meal plans and deliver more balanced diets.

Apply behavioral science to your diet plan. A balanced diet creates a healthy lifestyle routine and better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of hidden influences and mental shortcuts our minds use to process information and how they often prevent us from healthy eating habits.

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