Watch the Youtube replay of Melina Palmer expanding on what can you expect when you read her upcoming book, What Your Customer Wants and Can’t Tell You.
Unlocking Consumer Decisions with the Science of Behavioral Economics
Behavioral economics is the future of brands and businesses. What Your Customer Wants (And Can’t Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. When reading this book, you will learn how real businesses and business professionals use science to make their companies better. Author Melina Palmer is a business owner, consultant, and behavioral economics expert. She puts into words how leaders- like you- can utilize the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.